Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users
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Dec 06, Kay Davis rated it liked it Shelves: audience-analysis. Michael Beasley's books begins with a question: "What can you measure on a Web site that can constitute a conversion goal? The book discusses how to tag your pages to reach conversion goals. Jun 07, Ahmad Abugosh rated it it was ok. It's ok for someone just learning about Analytics, but it reads more like a reference or university text book. I work in this industry and I found it boring, so imagine how boring it would be for someone just learning about the concept.
Then again maybe this book was just not meant for me. Feb 10, Fred Zimny rated it liked it. Kind of a primer. But too many screenshots for me. There are no discussion topics on this book yet. Goodreads is hiring! If you like books and love to build cool products, we may be looking for you. About Michael Beasley. Michael Beasley. Books by Michael Beasley. Trivia About Practical Web Ana No trivia or quizzes yet. Welcome back. Just a moment while we sign you in to your Goodreads account. That's where you get the juicy stuff.
Here are five things you can achieve by combining Hotjar with your existing web analytics solutions. Session recordings let you watch how individual anonymized users browse, interact with, and move across several pages, so you get a better sense of their journey. The heat map shows where people click the most in red and the least in blue ; the team at Taskworld spotted three issues:. Practical example : Smallpdf , an online PDF conversion software, placed an on-page survey on their homepage and ran it for a few weeks until it received responses.
Having asked users about their job roles and why they needed to use the software, Smallpdf used the results to build simple users personas and launch more in-depth research about their ideal customers.
Search Analytics for Your Site
What is unique about them? What do they like to eat: that is, what content do they like to consume? Why do they return to the same place?
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If you test this assumption with Hotjar surveys asking visitors what they think and heatmaps to see how far they read on the page , you could well discover that your users want more information rather than less. You can now make a business case to revise the content and provide fuller descriptions. Use a website analytics tool, such as Google Analytics , to find the page that gets the most traffic i. If you used an on-page survey to collect data, this guide to analyzing open-ended questions might come in handy. If you need buy-in before testing or applying your proposed changes, use the worksheet in our CRO action plan to make your case in a visual and concise way.
Test to see whether the changes made a difference i. If the changes work, keep them. Combining Hotjar with web analytics tools will help you understand and empathize with your clients on a much deeper level, and a company that understands its users can deliver a superior experience—which in turn means more promoters, more conversions, and a thriving business. Website profiler BuiltWith recently listed the most used website analytics tools.
What is web analytics?
Hotjar offers a suite of tools to help companies understand their users on a deeper level, including heat maps for aggregate user data, surveys, polls, feedback widgets, funnel analysis, and session recordings. Website data analytics tools allow companies to collect, measure, report, and analyze website data. Companies can then use the data to test changes and achieve goals such as increasing traffic, boosting conversion rates, and improving user engagement. By showing where traffic comes from, which pages users visit after landing on the site, how much time they spend on each page, etc.
Use #1: Issue Indication
Regardless of the size of your company, you can use Hotjar to better understand your customers at every stage of the customer journey. All rights reserved. More information about this seller Contact this seller 8. Condition: New. Language: English. Brand new Book. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.
The book is organized according to the concerns UX practitioners face. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Seller Inventory EOD More information about this seller Contact this seller 9.
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